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Facilitator(s): Miguel Guhlin (@mguhlin)
Social media is here to stay but knowing how it can in impact (positively and negatively) your district is critical as a leader.
Social media is here to stay but knowing how it can in impact (positively and negatively) your district is critical as a leader.
This session will cover educational trends with social media, legal pitfalls, and strategies to best implement social media in your district.
This session will cover educational trends with social media, legal pitfalls, and strategies to best implement social media in your district.
ISTE Educator Standards
ISTE Educator Standards
The ISTE Educator Standards has seven standards. One key element of those involves being a Learner, committed to lifelong learning and sharing.
The ISTE Educator Standards has seven standards. One key element of those involves being a Learner, committed to lifelong learning and sharing.
How are you leveraging technology to pursue professional interests, and participate in local and global learning networks?
How are you leveraging technology to pursue professional interests, and participate in local and global learning networks?
Topics
Topics
“We’ve found Twitter to be a really effective mode for two-way communication–where it’s not just [the Department of Education] putting out a press release or statement, but … something that’s soliciting feedback from everyone–teachers, students, [and] parents,” says Daren Briscoe, deputy press secretary for the Department of Education.
“We’ve found Twitter to be a really effective mode for two-way communication–where it’s not just [the Department of Education] putting out a press release or statement, but … something that’s soliciting feedback from everyone–teachers, students, [and] parents,” says Daren Briscoe, deputy press secretary for the Department of Education.
1. Challenges and Opportunities
1. Challenges and Opportunities
An Instagram post with a reference to school shooting led to criminal charges for students at Findlay High School in Ohio. (Source)
Explore legal challenges school districts encounter when trying to control social media usage, or speech. Those legal pitfalls include the following:
Explore legal challenges school districts encounter when trying to control social media usage, or speech. Those legal pitfalls include the following:
Responding to
2. Social Media in Your School?
2. Social Media in Your School?
What is Social Media?
What is Social Media?
Websites and applications that enable users to create and share content or to participate in social networking that allow interactions with other users, and/or find people with similar interests to oneself.
Websites and applications that enable users to create and share content or to participate in social networking that allow interactions with other users, and/or find people with similar interests to oneself.
“Thanks for your tweets about last night’s parent meeting!” shared Joyce with her campus principal, while holding the hand of her kindergarten aged child in the hallway. Joyce, a parent on the go who lives on her smartphone, often calls into school to check on her child’s progress, as well as tries to keep track of what’s going on.
Contrast Joyce’s experience with mobile phones with the once-a-day parent, Emily, who visits her son’s classroom web page to find out what homework assignments there are and catch up on what major concepts are being covered in class.
“I really appreciate how, when I visit the web page, the right-hand column has pictures of my child working on projects in class!” The updates–which can include images and audio–feature students working in groups on projects at school and are fed in by Twitter updates.
Conducted a social media audit for yourself? How about your school or district?
Conducted a social media audit for yourself? How about your school or district?
This checklist is adapted from Buffer:
This checklist is adapted from Buffer:
Examine your social media profiles
Ensure a consistent brand/naming scheme for all social media profile usernames/accounts
Locate and document all your social media profiles, official and unofficial
Check for completion of all details (e.g. website) on these profiles and for consistency in imagery and message
Follow up on your goals and compare performance today to performance one and two years ago
Automate your sharing across multiple social media sites using IFTTT.com and Microsoft Flow.
Examine those who do it well
Find 4 to 8 niche influencers and examine how they manage their brand on social media
Observe imagery and branding on each of their profiles
Measure key metrics like followers and engagement
Make an action plan for improvements and goals for your profiles
3. Strategies for Shaping Social Media
3. Strategies for Shaping Social Media
#1 - Connect
#1 - Connect
Read out to others with text, audio and video using many of the free mobile apps available. For example, take a look at two approaches you can use to quickly connect.
Read out to others with text, audio and video using many of the free mobile apps available. For example, take a look at two approaches you can use to quickly connect.
a) Amplify people's voices
a) Amplify people's voices
Each person has a story to tell. Here are three conversations that capture the heart of Microsoft Innovative Education (MIE) events. I recorded them using the free Voxer app on my smartphone:
Voxercast: Listen to Crystal Just, Instructional Technology Specialist, share her insights in a spur of the moment conversation about helping principals embrace technology.
Voxercast: Listen to Mireya Galvan, Coordinator of Library Services, Harlingen ISD on using OneNote Class Notebook for Professional Development
Voxercast: Listen to Cris Chonka, Campus Technology Specialist, sharing her insights. Both Cris and Joanne Priest, a high school teacher, had just attended TCEA’s Creative Coding through Games and Apps (CCGA) workshop in December, 2016.
Take these links and tweet them with a hashtag (e.g. #voxercast) to make it easier for others find content!
b) Create an Online Sharing Space
b) Create an Online Sharing Space
“I appreciate the info you post,” said a technology director on the TCEA MIE Facebook Group. Creating an online space with shared learning opportunities stimulates dialogue. This dialogue also provides just in time support.
Note: Join the Texas4TEE (Texas for Technology Enhanced Education) Google group shown right.
When a critical service stopped working, TCEA MIE Community members shared their insights and knowledge. In another situation, after sharing Amplifying Creativity: Minecraft Fairytales, Javier Aguilar wrote, “Awesome!!”
Note: Join the TCEA Microsoft Innovative Educator (MIE) Community!
#2 - Curate and Share
#2 - Curate and Share
“Excellence is possible without perfection,” I read one day. The quote captures the essence of my rough-hewn videos about various tools.
“Excellence is possible without perfection,” I read one day. The quote captures the essence of my rough-hewn videos about various tools.
Videos can engage others in many ways, making complex topics approachable.
Videos can engage others in many ways, making complex topics approachable.
IFTTT and Get Pocket.com
IFTTT and Get Pocket.com
Another way to engage is to curate content relevant to your community. For example, I rely on ReadItLater’s Pocket to capture content relevant to my community, share it using IFTTT.com to Twitter and Facebook.
Re-tweeting old content that is still helpful helps late-comers to the community or those who missed it the first go-around.
Wakelet.com
Wakelet.com
Many have taken to using Wakelet as a cross-device friendly tool to share curated content collections. You can share from Wakelet on your mobile phone.
Many have taken to using Wakelet as a cross-device friendly tool to share curated content collections. You can share from Wakelet on your mobile phone.
4- Create Successful Social Media Learning Experiences
4- Create Successful Social Media Learning Experiences
Ever wish parents in your school could turn on their smartphone and see a moment-by-moment update of how their child is learning?
Ever wish parents in your school could turn on their smartphone and see a moment-by-moment update of how their child is learning?
Blending social media with websites, you can share powerful stories, stories that feature your school’s children. Explore five tips you can put into place for success.
Tip #1:
Tip #1:
Build a safe online learning space for your school.
Build a safe online learning space for your school.
Social media tools abound for building an easy-to-update virtual space that can transform how parents view your school. You want parents to see beyond the brick and mortar of the school to the spirit captured in images, multimedia, and children’s voices. Think of it as allowing your school spirit to shine through in ways you hadn’t imagined before.
Social media tools abound for building an easy-to-update virtual space that can transform how parents view your school. You want parents to see beyond the brick and mortar of the school to the spirit captured in images, multimedia, and children’s voices. Think of it as allowing your school spirit to shine through in ways you hadn’t imagined before.
Build an online space using a variety of tools. These sites are easy to create and allow us to blend images, video, and sounds easily in one place. To protect student names and images, always make sure to have a posted checklist in each classroom of who can be photographed or audio/video-recorded.
Build an online space using a variety of tools. These sites are easy to create and allow us to blend images, video, and sounds easily in one place. To protect student names and images, always make sure to have a posted checklist in each classroom of who can be photographed or audio/video-recorded.
Tip #2:
Tip #2:
Set up and use your School Twitter account.
Set up and use your School Twitter account.
Many of us have heard of Twitter as a way to build professional learning networks that give us access to online professional development 24/7. What many fail to realize is that each Twitter update can be embedded in a blog entry or website. You can often copy-and-paste the link to the tweet or use Twubs.com to embed the tweet.
Many of us have heard of Twitter as a way to build professional learning networks that give us access to online professional development 24/7. What many fail to realize is that each Twitter update can be embedded in a blog entry or website. You can often copy-and-paste the link to the tweet or use Twubs.com to embed the tweet.
In her article, Twitter Chats Explained, Cathy writes:
Twitter chats are a great way to build a community. You’ve probably seen the hashtags that suddenly populate your timeline at a particular hour? …hashtags are a means of pulling a group of like-minded people together for an hour. At best they will chat and have meaningful conversations about the topic, which will foster a sense of community.
Twitter Chats are one way of fostering a sense of community. Creating, strengthening a community remains an essential part of any school organization. It is as essential online as in physical spaces. For a chat to be effective, make it an extension of a face to face relationship.
“Once we gained a little momentum, people were reaching out to me…but I did start out with personal 1-1 invites,” says Dana Bickley (Northside ISD). Unlike many Twitter chats that start out online, you can start face to face. As Dana points out, why not start a pizza party? Invite folks to join you and learn to use Twitter as well. Move from location to location for each Twitterchat, inviting admins to get involved.
As you can see from Dana’s efforts below, participants were able to earn CPE credit for their participation. Imagine attending an afternoon workshop where you earn CPE credits and get pizza?
TwitterChat Suggestions
TwitterChat Suggestions
1. Host and Topic Selection: “To get hosts, I started out by personally inviting people to lead a chat,” says Dana Bickley (Northside ISD). Kathi Kersznowski (@kersz) suggests having “great, engaging graphics for questions.”
Here’s one example focused on growth mindset chat. When selecting topics, do this:
Aim for open-ended topics that welcome the sharing of experiences and opinions.
Encourage the sharing of personal experiences.
Have open-ended discussions and bring your participants unique focus.
2. Develop a Schedule: You can create a Twitter chat schedule using a shared Google Sheet or OneNote Online notebook. A simple table can get you started as Dana shares at this link.
You can organize your Twitter chat questions as a slide deck. Here are a few that I made for a #TCEAchat that relied on Voxer more than Twitter. I often encourage Twitter chat organizers and participants to blend other media types into their chats. For me, that’s easiest when using an app like Voxer.
Slow Chats
Slow Chats
You can always make your Twitter chats what are known as “slow” chats. Slow chats steer away from the immediate, thirty minute chats to a more expansive timeline. Those who want to participate may take a day or a week to respond.
You can always make your Twitter chats what are known as “slow” chats. Slow chats steer away from the immediate, thirty minute chats to a more expansive timeline. Those who want to participate may take a day or a week to respond.
With slow chats, advertising a schedule with questions in advance assists people. You can block off your calendar with different topics each week that focus on discussions of practical value to participants.
With slow chats, advertising a schedule with questions in advance assists people. You can block off your calendar with different topics each week that focus on discussions of practical value to participants.
Try a TweetMeet Instead
Try a TweetMeet Instead
A TweetMeet involves scheduling all questions and responses by the facilitator, guest host(s) ahead of time using https://TweetMeet.twitter.com
A TweetMeet involves scheduling all questions and responses by the facilitator, guest host(s) ahead of time using https://TweetMeet.twitter.com
Microsoft has several tweetmeets scheduled throughout the year. You can even complete a free online course via the Microsoft Education Community.
Microsoft has several tweetmeets scheduled throughout the year. You can even complete a free online course via the Microsoft Education Community.
Ready to get started? Remember there are many district chats ongoing. Why not lurk, jump into those to get your feet wet before starting up your own? It will be fun. What’s more, you may find an opportunity to build a bridge with other chat organizers. Imagine how powerful it is to escape the bounds of time and distance to connect with other educators brimming with amazing ideas.
Ready to get started? Remember there are many district chats ongoing. Why not lurk, jump into those to get your feet wet before starting up your own? It will be fun. What’s more, you may find an opportunity to build a bridge with other chat organizers. Imagine how powerful it is to escape the bounds of time and distance to connect with other educators brimming with amazing ideas.
Tip #3:
Tip #3:
Encourage Sharing Online
Encourage Sharing Online
It’s tempting to want to control all the tweets and online sharing that can go on by parents. Focus on creating a culture of empowered learners–adults or students–sharing what they are learning as they are learning it.
It’s tempting to want to control all the tweets and online sharing that can go on by parents. Focus on creating a culture of empowered learners–adults or students–sharing what they are learning as they are learning it.
With shared hashtags, you can easily pull in content and share excerpts from that content in your virtual space.
With shared hashtags, you can easily pull in content and share excerpts from that content in your virtual space.
Tip #4:
Tip #4:
Encourage Everyday Digital Citizenship
Encourage Everyday Digital Citizenship
Digital Citizenship Example #1: School District
Digital Citizenship Example #1: School District
This example includes self-paced modules on a variety of topics with a simple approximately 10-20 questions in a Google Form + Flubaroo assessment. It satisfies eRate requirements for training professional staff, but is not required for ALL staff.
Digital Citizenship Example #2: Safe Schools Online Course
Digital Citizenship Example #2: Safe Schools Online Course
SafeSchools.net offers K-12 school districts the ability to assign cyberbullying courses and more to staff. Staff have to actually complete a battery of online materials. The SafeSchool system tracks completion and allows for greater accountability.
Being a good digital citizen is more than knowing your way around the web. It's about connecting and collaborating in ways you didn't even know were possible.
Our K–12 digital citizenship program includes comprehensive learning resources for students, teachers, and family members and 65 grade-differentiated lesson plans.
Often, it's one thing to develop policy, quite another to implement it in a way that makes sense. How can we, as leaders in a learning organization, model responsible use of technology with students and staff?
Over the next 30-40 minutes, you will explore this question and learn how the school district plans to introduce students and staff to digital citizenship, cybersafety and responsible use.
See more resources online via the TCEA TechNotes blog
See more resources online via the TCEA TechNotes blog
Activity: Establish a Social Media Presence
Activity: Establish a Social Media Presence
Ready to explore how to establish a positive social media presence? Use this multimedia text set (MMTS) to check out a few more insights.
Ready to explore how to establish a positive social media presence? Use this multimedia text set (MMTS) to check out a few more insights.
Once you have explored the MMTS, share your reflections about any two (or more) in this Google Doc.
Once you have explored the MMTS, share your reflections about any two (or more) in this Google Doc.
Additional Resources
Additional Resources
Social Media & CyberSafety
How To Create Social Media Guidelines - http://goo.gl/n8dsf
K-12 Teachers Embracing Social Media for Learning - http://goo.gl/zznNNS
Teacher's Guide to Teaching Using Social Media - http://goo.gl/zW6Z2r
CyberSafety and Security Resources - https://goo.gl/6jCH9p
Tips on Social Media and Setting Policies - http://goo.gl/f0juN6
Think Social Media Guidelines - http://goo.gl/OA8i4
Social Media Guidelines and K-12 Schools Search - https://goo.gl/eHS6wC
Guard Child Parent Resources - http://goo.gl/qDNo3O
12 Social Media Facts and Statistics You Should Know In 2016 - http://goo.gl/VCQ2mL
Adjust Your Privacy - http://adjustyourprivacy.com/
Social Media Policy Database - http://goo.gl/zUxw7i
Digital Citizenship Agreements - https://goo.gl/Pgbmz7
A Teacher's Guide to Digital Citizenship - http://goo.gl/Dem3fl
A Teacher's Guide for Teaching with Social Media [Infographic] - https://goo.gl/rleb0V
Protecting Sensitive Data - https://goo.gl/lKMpYF
Diana Benner's Curated Resources
Diana Benner's Curated Resources
Twitter: @diben | Email: dbenner@tcea.org
Digital Citizenship Resources (LiveBinder by VisionsByVicky)
Digital Citizenship Resources (LiveBinder by VisionsByVicky)
This binder is an attempt to collect and organize Digital Citizenship resources by age (grade level). Often when we think of Digital Citizenship, we only think about the safety aspects of it but being a digital citizen is much more than just being safe. The nine elements of Digital Citizenship as outlined in the book Digital Citizenship in Schools by Mike Ribble and Gerald Bailey are: Digital Etiquette; Digital Communication; Digital Literacy; Digital Access; Digital Commerce; Digital Law; Digital Rights & Responsibilities; Digital Health & Wellness; and, Digital Security (self-protection).
http://www.livebinders.com/play/play/34991#
Digital Citizenship (Wikispaces)
Digital Citizenship (Wikispaces)
WoodWardTrac shares a variety of resources and links to assist you in learning about digital citizenship. An annotated bibliography is also included as well as a list of blogs and Twitters you may be interested in following.
http://digitalcitizenship21.wikispaces.com/
Digital Citizenship (Pinterest)
Digital Citizenship (Pinterest)
This link takes you to pins that have been labeled with 'Digital Citizenship'. You may also be interested in clicking on Boards to reduce some of the clutter and redundancy.
http://pinterest.com/search/?q=digital+citizenship
#DigCit and Digital Citizenship (Twitter)
#DigCit and Digital Citizenship (Twitter)
Take part in the conversation that is going on via Twitter. You can search for the hashtag #DigCit to find information and resources. You can also search for "Digital Citizenship" (in quotes) to find resources.
CyberBullying
CyberBullying
An Educator's Guide to Cyberbullying and Cyberthreats
An Educator's Guide to Cyberbullying and Cyberthreats
This documents provides information about cyberbullying and cyberthreats for educators and other professionals who focus on youth safety and well-being and sets forth recommendations for a comprehensive school and community-based approach to address these concerns.
http://www.wcs.k12.va.us/users/honaker/cyberbullying-for-teachers.pdf
Anti-Cyberbullying Toolkit
Anti-Cyberbullying Toolkit
This toolkit was developed by Common Sense Media
https://www.commonsensemedia.org/educators/cyberbullying-toolkit
Videos
Videos
How to Follow Proper Netiquette Rules Online
How to Follow Proper Netiquette Rules Online
Howcast shares their video on using proper netiquette while online. Though this may include some items you may not cover in netiquette, it has good information.
[Time: 2:39]
http://www.youtube.com/watch?v=6dRoclqDJh0
An Introduction to Digital Citizenship
An Introduction to Digital Citizenship
This fun video was created using the SockPuppets app. Since the app doesn't create long videos, short 30 second clips were pieced together to explain the nine elements of being a digital citizen.
[Time: 8:56]
http://www.youtube.com/watch?v=zD_CANwFASU
Online Safety: Tracking Teresa
Online Safety: Tracking Teresa
This video shares how easy it is to find out information about a student if they aren't careful about what they post. Even though the video is a little pixelated, it is a great tool to emphasize the need to think before you post.
[Time: 5:01]
http://www.youtube.com/watch?v=aMJ4u3zfmoo
Online Safety: Broken Friendship
Online Safety: Broken Friendship
This short video shares how damaging it can be when someone misuses your information and how it can hurt others.
[Time: 1:50]
http://www.youtube.com/watch?v=SQP3s1HmrAo
Kacie Woody Story
Kacie Woody Story
This tragic story of Kacie Woody is worth telling so that others may avoid falling for the trap that ensnared her. She was an honor studet, her dad was a police officer, and still some bad decisions were made that ended fatally.
http://www.youtube.com/watch?v=-mEirio3xIg
Research
Research
Pew Research Center's Internet and American Life Project
Pew Research Center's Internet and American Life Project
Known for providing quality research, the Pew Center has a lot of information related to teens and their use of the Internet. They make it easy to find specific topics, demographics, and/or technologies.
http://pewinternet.org/Topics.aspx
Differences Between Elementary Teacher And Student Perceptions Of Bullying Classroom Management
Differences Between Elementary Teacher And Student Perceptions Of Bullying Classroom Management
This study, by Marsha Roth, examined Elementary students’ perceptions of how bullying issues are addressed in their classroom. Relevant data were obtained from 3rd, 4th and 5th grade Elementary school students and from 12 Elementary school teachers. The goal of the study is to determine the correlation between teachers and students perceptions of bullying in the classroom. SS Elementary teachers lack the information in knowing how their students perceive bullying in the classroom.
Investigating Student Gender and Grade Level Differences in Digital Citizenship Behavior
Investigating Student Gender and Grade Level Differences in Digital Citizenship Behavior
Though it may be easy to feel like you are sinking when you start reading research, jump to the section on Findings - page 74 of this document. This is where the rubber meets the road for our conversation. Interesting findings though maybe not surprising. This information can help inform you when implementing your curriculum.
The Effect of Social Network Sites on Adolescents’ Social and Academic Development: Current Theories and Controversies
The Effect of Social Network Sites on Adolescents’ Social and Academic Development: Current Theories and Controversies
In this article, June Ahn, reviews emerging research surrounding youth's engagement with social networking sites. While this article is very academic, it does offer good insight and data.
http://onlinelibrary.wiley.com/doi/10.1002/asi.21540/pdf
Miscellaneous Resources
Miscellaneous Resources
Generation WiFi: Social Networking and Student Safety (Article)
Generation WiFi: Social Networking and Student Safety (Article)
In this article, Allen W. Achilees shares tips for teachers and teens to help them have a more secure and safe online experience.
Top 20 Most Common Passwords
Top 20 Most Common Passwords
Based on a security breach of a popular site with teens, it was surprising to find out the most common passwords. Even though it may be cumbersome and tedious, teens and adults should create strong passwords. Do you use any of these common ones?
How It’s Done: Incorporating Digital Citizenship Into Your Everyday Curriculum (Article)
How It’s Done: Incorporating Digital Citizenship Into Your Everyday Curriculum (Article)
As in many states, students in Illinois are required to receive a certain number of hours of instruction each year dedicated to Internet Safety. While the idea is noble, the parameters are sketchy. Some schools have an “Internet Safety Day” or some such “special occasion” but too often these “occasions” serve no purpose other than compliance with the requirement and very little learning occurs.
http://www.techlearning.com/article/52762
Most Teens Are On Social Networking Sites; 20 Percent Report Being Bullied
Most Teens Are On Social Networking Sites; 20 Percent Report Being Bullied
This eye-opening article discusses various aspects of the use of social media websites by teens. Very interesting read.
Niagara Wheatfield Central School District Curriculum Outline
Niagara Wheatfield Central School District Curriculum Outline
If you are needing to communicate your curriculum to parents and the community, you might find this method a good overview that can quickly be shared.
http://www.nwcsd.k12.ny.us/Page/377
The Teacher’s Guide To Keeping Students Safe Online (Article)
The Teacher’s Guide To Keeping Students Safe Online (Article)
In this article, Jeff Dunn discusses the teacher's role in keeping students safe online. Several tips as well as additional resources are shared to assist teachers in this task.
George Couros' Digital Footprint Presentation Links
George Couros' Digital Footprint Presentation Links
Other Resources Session Participants Have Shared
Other Resources Session Participants Have Shared
Google Sites
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